Back in my “document creation specialist” days, when my job was to design digital menus and business cards that exactly matched paper prototypes, I could identify hundreds of fonts by sight. I could have told you the fonts used in any movie’s credits, any billboard, any packaging, anything.
Sadly, font knowledge is one of those “you don’t use it, you lose it” kind of skills, so I’m not nearly as good at it now. But I still love typography, and I’m not yet hopeless – I knew 24 out of the 34 type faces in The Rather Difficult Font Game!
Still, there’s nothing more frustrating than trying to match a font when you don’t know its name. Back in the day, all a designer could do was flip through enormous font books trying to compare serifs and slants and – my old standby – lower case “g”s.
It’s too bad my font skillz atrophied years before the social web revolution … now there’s the WhatTheFont Forum, a community of font geeks that tries to identify the fonts used in uploaded images, like the 7-11 logo. Typography geeks unite!
Check it out: http://www.myfonts.com/WhatTheFont/forum/
Filed under: Web 2.0 toolbox Tagged: | typography
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